MBA Dealer Services, LLC is celebrating 26 years of continuous service to new car dealers.  We were founded in January 1990 by Mark Beaton.  Mark recognized the need new car dealers had for low-cost fixed operations training and consulting.  We continue to offer the same today!

Training and consulting is done by Mark Beaton.  Coordination and administration by Jennifer Short. 

About Us

"Improving the Automotive Dealership's Fixed Operations Business and Their Customer's Experience."

Dealer Services, LLC
Mark Beaton, President/Trainer
Jennifer Short, Managing Partner/CIO
For more than 40 years, Mark has served in all aspects of dealership fixed operations including operations manager/dealer partner.

Since 2006, as a Service & Parts Instructor and Subject Matter Expert for FCA Performance Institute and FCA BusinessLink, Mark has taught literally thousands of service and parts advisors, service and parts managers, in sales, department management, and customer service.

Since 2010, he has been Moderator for FCA Service & Parts 20 Groups.

He has also been a featured speaker at SEMA and Digital Dealer conferences.​

To contact Mark, please email him at
Jennifer has been with MBA Dealer Services, LLC since 2005 performing the administrative duties of the business and managing partner.  

She has worked in the automotive industry since 2002 with experience in BDC Development and Warranty Administration.  

For the last six years, she has planned and coordinated Service and Parts Manager 20 Groups, as well as compiled the Financial Composite used at each 20 Group meeting.

To contact Jennifer, please email her at

John Decker,     Exeuctive Vice President
John has been involved in the automotive industry since 1976, ranging from salesperson, F&I manager, general manager, and dealer principal.  During his time as a dealer principal, he became highly involved in a Dealer 20 Group serving as Group Chairman for several years.  Currently, John is consulting and training sales and service personnel in customer service and dealership opportunities. 

Kelsea Bego, Administrative Assistant - Media
Kelsea is a graduate of Butler University in Indianapolis, IN with degrees in digital media produxction and Spanish.  She is an alumni of the Kappa Kappa Gamma Fraternity and the National Society of Collegiate Scholars. She is involved in numerous philanthropic organizations. 

7755 Hidden Lake Drive  Hudsonville, MI  49426  ~  Phone: (616) 363-6539  ~